Chief Marketing Technologist: The CMO’s Unicorn

With social networks, IoT, learning algorithms and more than 2,000 marketing technology (martech) vendors, marketing leaders? choices are overwhelming, and so a new executive role has emerged: the Chief Marketing Technologist (CMT). It’s reported that in 2014, 81 percent of organizations with $500M+ in revenue had a CMT or the equivalent. Nonetheless, they have been dubbed ?unicorns? because of how difficult they are to find. Part technologist, marketer and business strategist, their value seems opaque to many boards and executives. But, by enabling the entire organization to create superior customer experiences, the CMT becomes the CMO’s wingman. Eighty-nine percent of…

Continue reading >