How leaders build trust

Throughout my career, I have worked with many organizations that experienced leadership transitions. From our discussions with boards and executive team members, the most important measure of success for new leaders is building trust and credibility with internal and external key stakeholders. While its importance across companies and industries of all types is undisputed, building trust is seemingly easy for some leaders, but proves difficult for others. Why is that? Why do some succeed in this most crucial area, while others fall short? Here are 7 proven ways for leaders to build trust: Get to know the organization and its…

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Investing in the new healthcare CEO

Healthcare is undergoing sweeping change. The Patient Protection and Affordable Care Act (PPACA) has impacted expectations, accessibility, affordability, patient satisfaction and the bottom lines of all healthcare organizations, especially nonprofits. Now held more accountable than ever, organizations must increase revenue to provide efficient, quality care, and reimbursements may be cut further if pre-determined metrics are not met. The new healthcare CEO’s role is multi-dimensional, managing organizations with many constituents and complex, often competing, responsibilities outside the traditional acute-care hospital, and compensation must reflect that. Now, compensation may be correlated with the number of beds, patient satisfaction, the institution’s teaching component…

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Chief Marketing Technologist: The CMO’s Unicorn

With social networks, IoT, learning algorithms and more than 2,000 marketing technology (martech) vendors, marketing leaders? choices are overwhelming, and so a new executive role has emerged: the Chief Marketing Technologist (CMT). It’s reported that in 2014, 81 percent of organizations with $500M+ in revenue had a CMT or the equivalent. Nonetheless, they have been dubbed ?unicorns? because of how difficult they are to find. Part technologist, marketer and business strategist, their value seems opaque to many boards and executives. But, by enabling the entire organization to create superior customer experiences, the CMT becomes the CMO’s wingman. Eighty-nine percent of…

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